A video production process rooted in collaboration.
When you work with Ideal Video Strategies, you can expect a collaborative process that prioritizes up-front communications, expert insights, and responsiveness. We know exactly how to get you from initial vision to exceptional results.
A video production process rooted in collaboration.
When you work with Ideal Video Strategies, you can expect a collaborative process that prioritizes up-front communications, expert insights, and responsiveness. We know exactly how to get you from initial vision to exceptional results.
We always begin by getting a complete understanding of what you hope to accomplish with video. Clarifying your goal, distribution platform, and the other unique considerations for your project helps us plan the most effective video production strategy. We create a custom quote and schedule based on your specific needs and requirements.
Filming interviews first helps to maximize your budget and streamline the process. If your video has interview components, we will confirm who needs to get in front of the camera to get the sound bytes you need. Together, we will choose the best location, ideally at your place of business, for filming. We’re happy to consult on wardrobe choices and how to ensure that your backdrop reinforces your brand and establishes a clear sense of place. Founder Jeffrey Gordon, a skilled interviewer, conducts each interview personally, forgoing stagnant scripts and posing carefully crafted questions to elicit natural, engaging responses.
Once interview filming is complete, we weave the most compelling responses together to form a seamless, layered narrative that communicates your key points, creates an emotional connection where appropriate, and encourages your audience to take action. You’ll then have the chance to review this content cut. We’ll discuss and implement your feedback before scheduling b-roll shoot(s) to capture your business in action. B-roll footage is wordless footage of your product, service, place of business, etc. that we will edit over parts of the interviews for visual interest.
We will schedule targeted b-roll shoot days, knowing just what we hope to capture so that we don’t waste a minute of your time. If your video needs aerial footage, we’ll take care of any FAA waivers or authorization needed and get our 4K drone ready for action. Once b-roll has been filmed using our high-quality recording equipment, we edit it to support the storytelling. At this point, we also select music and add any title screens, lower thirds, logo animations, and other 2-D motion graphics. As small business creative professionals, we understand the importance of incorporating your logo, fonts, and colors to support your overall visual brand.
After all of those finishing touches are completed and approved, we export the final version of your video into your desired format and resolution and send it your way for distribution. We love sharing your videos with our networks to expand your reach and highlight the incredible work you are doing in the world!